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SagePoint Innovations
This blog features consumer products innovations that we like--for a variety of reasons--but perhaps the most revealing litmus test is "I wish we had thought of that!" Feel free to suggest innovations to be featured. Send them to Innovations@sagepointgroup.com.The SagePoint Group
The SagePoint Group develops innovative products, services, concepts and promotions for its clients. SagePoint partners have extensive C-level experience and focus on delivering high-impact, big ideas that are strategically on-target, operationally feasible and will build the business. Go to www.sagepointgroup.com to learn more.-
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TeamPoint Innovation™ combines the efforts of your team with SagePoint processes, tools and counsel to generate powerful, high-potential concepts that address your unique opportunities. You team will come away energized and enthused by what they are able to accomplish in a short period of time.Turn your team into an Innovation Machine!
Would you like the benefits of SagePoint's Innovation expertise and processes, but with the full participation of your team? TeamPointTM Innovation gets your team involved in the innovation process in a fun, dynamic and extremely effective fashion.
Innovation Bookshelf
Countless books have been published on the topic. Here's a few that we think are the best.
Tag Archives: CPG
A Clean Win
I started my career at Procter & Gamble in the Packaged Soap and Detergent division—laundry and dish soaps. Even then, the crown jewel was Tide, which as a powdered detergent in a few scents still dominated the category. Some things … Continue reading
Posted in Consumer products, Procter & Gamble, Uncategorized
Tagged CPG, Detergent, Procter & Gamble, Soap, Tide
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Passes the Sniff Test
Packaged goods companies have traditionally leveraged their brand equities by extending into new categories or segments. When I was at Procter & Gamble, under then brand manage and future CEO A.G. Lafley, we extended Tide Powder into Tide Liquid, which … Continue reading
Posted in Consumer products, Procter & Gamble
Tagged Consumer Products, CPG, Marketing, Procter & Gamble
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