The Future of Laundry

dual-washerSometimes it seems so obvious that we wonder how we missed it.  I’m reminded of Thomas Huxley’s reaction to first hearing about Darwin’s theory of evolution:  “How stupid of me not to have thought of that.”  The problem is we mistake “what is” for “what must be.”   Our imaginations are often bound by the constraints of experience.

Here’s an example.  When I was just a young boy my mother taught me how to sort the clothes into piles based on color–whites, colors and that nebulous in-between category.  And then you washed–at the minimum three loads, because you had three piles.   That’s the way I’ve always done it.  That’s the way everybody I know does it.  That’s the way you have to do it.  Or so I thought.

Then comes this invention–the Dual Washer that let’s you wash, say, colors and whites at the same time.  Two different compartments.  Two different water temps.   But they both agitate simultaneously, saving energy and time.  Doh!   The perfect system for today’s small households.

It’s not on the market yet.  But I bet it will be.   And we’ll wonder why it took so long.

About Bill Aho

Bill Aho is a partner with The SagePoint Group, hands-on consultants that develop innovative products, services and marketing concepts. Bill has worked in marketing, strategic planning, general management and innovation in Procter & Gamble, PepsiCo, Darden Restaurants and ClearPlay. He has appeared and been quoted in multiple TV, magazines and newspapers, including Forbes, Wall Street Journal, Business Week, MSNBC, BBC, PBS and others.
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