You Never Know Who You’ll Meat

Meat ToothEvery now and then a product comes along that is so audaciously unique that it can’t help but succeed.  And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level?  Mint flavor?  That’s your daddy’s mouthwash.  Fresh Burst?  Who even knows what that is?  Citrus?  If I want to gargle with orange juice I’ll do it in the kitchen.

But bacon flavored?  Now you’re talking.  The kind of mouthwash that will make a man breath deeply and leave a woman breathless.

Why we love this idea:

Because it’s April 1st.



About Bill Aho

Bill Aho is a partner with The SagePoint Group, hands-on consultants that develop innovative products, services and marketing concepts. Bill has worked in marketing, strategic planning, general management and innovation in Procter & Gamble, PepsiCo, Darden Restaurants and ClearPlay. He has appeared and been quoted in multiple TV, magazines and newspapers, including Forbes, Wall Street Journal, Business Week, MSNBC, BBC, PBS and others.
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