Every now and then a product comes along that is so audaciously unique that it can’t help but succeed. And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level? Mint flavor? That’s your daddy’s mouthwash. Fresh Burst? Who even knows what that is? Citrus? If I want to gargle with orange juice I’ll do it in the kitchen.
But bacon flavored? Now you’re talking. The kind of mouthwash that will make a man breath deeply and leave a woman breathless.
Why we love this idea:
Because it’s April 1st.