It seems like all the merchandising attention these days is leveraging technology. So it’s nice to see someone zig while the rest of the free world is zagging. That’s why we like these three-dimensional posters recently appearing in London to promote a new band, Dry the River. Made from thick folded paper, they come across as not just retro, but almost classical.
That’s what makes them so visually arresting. I might walk right by the latest LED display with digital pitches produced by software wizardry. But I’m definitely stopping for this–which looks like origami by Michaelangelo.
Why we love this innovation:
1. They are not just unique, but use a completely fresh platform. Too many marketers are content with “innovation” that takes a derivative twist on the latest trend.
2. They have a high buzz factor. I might pass a thousand band posters without reading one, but I’m blogging about this one.
3. They are beautiful. Never underestimate the power of aesthetics. Beauty has an irresistible primal appeal.