Follow us on Twitter
SagePoint InnovationsThis blog features consumer products innovations that we like--for a variety of reasons--but perhaps the most revealing litmus test is "I wish we had thought of that!" Feel free to suggest innovations to be featured. Send them to Innovations@sagepointgroup.com.
The SagePoint GroupThe SagePoint Group develops innovative products, services, concepts and promotions for its clients. SagePoint partners have extensive C-level experience and focus on delivering high-impact, big ideas that are strategically on-target, operationally feasible and will build the business. Go to www.sagepointgroup.com to learn more.
Search this blog
- Consumer products
- Dunkin' Donuts
- Loyalty Programs
- Personal care
- Procter & Gamble
- Social Good
Tagsair bags anti-Red Bull automotive safety Better Oats Brain Toniq Brand equity Brand planning caffeine caffeine dosage carbonated citrus drink car safety comfortable seat belts Consumer CPG Drinks Energy drinks fake fruit Food Ford Ford Explorer Fuel your cranium Hospitality inflatable seat belts Innovation instant oatmeal Line extensions Malt-O-Meal no caffeine oatmeal Ohlgren organic agave nectar Packaging Peanut butter and chocolate premium beverage Procter & Gamble Quaker Quaker Oatmeal Red Bull Reese's Reese's Whipps SagePoint clients Scott Ohlgren seat belts Technology Walmart
Your Team Can Innovate!TeamPoint Innovation™ combines the efforts of your team with SagePoint processes, tools and counsel to generate powerful, high-potential concepts that address your unique opportunities. You team will come away energized and enthused by what they are able to accomplish in a short period of time.
Turn your team into an Innovation Machine!
Would you like the benefits of SagePoint's Innovation expertise and processes, but with the full participation of your team? TeamPointTM Innovation gets your team involved in the innovation process in a fun, dynamic and extremely effective fashion.
Innovation BookshelfCountless books have been published on the topic. Here's a few that we think are the best.
Category Archives: Consumer products
Sometimes it seems so obvious that we wonder how we missed it. I’m reminded of Thomas Huxley’s reaction to first hearing about Darwin’s theory of evolution: “How stupid of me not to have thought of that.” The problem is we … Continue reading
Successful innovation often starts with asking the right question. Like these, maybe: What if we made a belt that didn’t have any holes, which are the first thing to wear out? Or, what if we made a belt that fit … Continue reading
Every now and then a product comes along that is so audaciously unique that it can’t help but succeed. And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level? Mint … Continue reading
The best innovations come from a deep understanding of the consumer. Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product. That rarely works, because, as Steve … Continue reading
I started my career at Procter & Gamble in the Packaged Soap and Detergent division—laundry and dish soaps. Even then, the crown jewel was Tide, which as a powdered detergent in a few scents still dominated the category. Some things … Continue reading
Packaged goods companies have traditionally leveraged their brand equities by extending into new categories or segments. When I was at Procter & Gamble, under then brand manage and future CEO A.G. Lafley, we extended Tide Powder into Tide Liquid, which … Continue reading
All innovations are primarily combinations of older ideas. That’s not as simple as it sounds. The art of innovation lies in knowing which ideas to combine and in what ways. Which brings us to the Neuro line of drinks. … Continue reading
Thirty years ago there was only a handful of popular choices for gum. The bright pink Bazooka Joe was the kids’ choice, a quick sugar rush, mad bubbles and a bite-sized comic. On the other end of the spectrum was … Continue reading
Sometimes it’s so simple. Sometimes we take common everyday items for granted–assuming that they are what they are. And sometimes all it needs is a little bit of thinking–how could this be better? So it is with the rubber band. … Continue reading
The dominant trend in the food industry in the past 50 years has been the demand for greater convenience. Share of stomach has shifted dramatically from traditional, labor-intensive products (e.g. old-fashioned oats) to faster, simpler ones (instant oatmeal). While the … Continue reading