Category Archives: Consumer products

The Future of Laundry

Sometimes it seems so obvious that we wonder how we missed it.  I’m reminded of Thomas Huxley’s reaction to first hearing about Darwin’s theory of evolution:  “How stupid of me not to have thought of that.”  The problem is we … Continue reading

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No Holes in this Idea

Successful innovation often starts with asking the right question.  Like these, maybe: What if we made a belt that didn’t have any holes, which are the first thing to wear out?  Or, what if we made a belt that fit … Continue reading

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You Never Know Who You’ll Meat

Every now and then a product comes along that is so audaciously unique that it can’t help but succeed.  And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level?  Mint … Continue reading

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An Idea that Popped Up

The best innovations come from a deep understanding of the consumer.  Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product.  That rarely works, because, as Steve … Continue reading

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A Clean Win

I started my career at Procter & Gamble in the Packaged Soap and Detergent division—laundry and dish soaps.  Even then, the crown jewel was Tide, which as a powdered detergent in a few scents still dominated the category.  Some things … Continue reading

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Passes the Sniff Test

Packaged goods companies have traditionally leveraged their brand equities by extending into new categories or segments.  When I was at Procter & Gamble, under then brand manage and future CEO A.G. Lafley, we extended Tide Powder into Tide Liquid, which … Continue reading

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Drink Smart

All innovations are primarily combinations of older ideas.   That’s not as simple as it sounds.  The art of innovation lies in knowing which ideas to combine and in what ways. Which brings us to the Neuro line of drinks. … Continue reading

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Something to Chew On

Thirty years ago there was only a handful of popular choices for gum.  The bright pink Bazooka Joe was the kids’ choice, a quick sugar rush, mad bubbles and a bite-sized comic.  On the other end of the spectrum was … Continue reading

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Simply Better

Sometimes it’s so simple.  Sometimes we take common everyday items for granted–assuming that they are what they are.  And sometimes all it needs is a little bit of thinking–how could this be better? So it is with the rubber band. … Continue reading

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Spicy Innovation

The dominant trend in the food industry in the past 50 years has been the demand for greater convenience.   Share of stomach has shifted dramatically from traditional, labor-intensive products (e.g. old-fashioned oats) to faster, simpler ones (instant oatmeal).  While the … Continue reading

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