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SagePoint InnovationsThis blog features consumer products innovations that we like--for a variety of reasons--but perhaps the most revealing litmus test is "I wish we had thought of that!" Feel free to suggest innovations to be featured. Send them to Innovations@sagepointgroup.com.
The SagePoint GroupThe SagePoint Group develops innovative products, services, concepts and promotions for its clients. SagePoint partners have extensive C-level experience and focus on delivering high-impact, big ideas that are strategically on-target, operationally feasible and will build the business. Go to www.sagepointgroup.com to learn more.
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Innovation BookshelfCountless books have been published on the topic. Here's a few that we think are the best.
Category Archives: Consumer products
Every now and then a product comes along that is so audaciously unique that it can’t help but succeed. And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level? Mint … Continue reading
The best innovations come from a deep understanding of the consumer. Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product. That rarely works, because, as Steve … Continue reading
I started my career at Procter & Gamble in the Packaged Soap and Detergent division—laundry and dish soaps. Even then, the crown jewel was Tide, which as a powdered detergent in a few scents still dominated the category. Some things … Continue reading
Packaged goods companies have traditionally leveraged their brand equities by extending into new categories or segments. When I was at Procter & Gamble, under then brand manage and future CEO A.G. Lafley, we extended Tide Powder into Tide Liquid, which … Continue reading
All innovations are primarily combinations of older ideas. That’s not as simple as it sounds. The art of innovation lies in knowing which ideas to combine and in what ways. Which brings us to the Neuro line of drinks. … Continue reading
Thirty years ago there was only a handful of popular choices for gum. The bright pink Bazooka Joe was the kids’ choice, a quick sugar rush, mad bubbles and a bite-sized comic. On the other end of the spectrum was … Continue reading
Sometimes it’s so simple. Sometimes we take common everyday items for granted–assuming that they are what they are. And sometimes all it needs is a little bit of thinking–how could this be better? So it is with the rubber band. … Continue reading
The dominant trend in the food industry in the past 50 years has been the demand for greater convenience. Share of stomach has shifted dramatically from traditional, labor-intensive products (e.g. old-fashioned oats) to faster, simpler ones (instant oatmeal). While the … Continue reading
We usually don’t feature products that aren’t for sale yet. That’s based on our belief that it’s not an innovation if it doesn’t hit the market. But this is so cool we made an exception. It’s called the Flexbook and … Continue reading