Category Archives: Airlines

Innovation Moments

There are eight ways to innovate an existing product. The most common one is Function Innovation, that is, the product performs a task or has a capability that is new and unique.  Generally, these functions are close-in to the product–your … Continue reading

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Sold to the lowest bidder

Airlines have some of the most sophisticated discretionary pricing systems in the world. Maximizing revenue has long depended on their ability to distinguish  expense-account business  travelers with demanding schedules who value time over money from penny-pinching infrequent flyers looking for … Continue reading

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