Category Archives: Internet

X-Ray Vision

IMDB has been the g0-to site for movie buffs for a long time, before Rotten Tomatoes and before the latest deluge of movie sites.  When Amazon bought IMDB in 1998 it seemed like a good fit, but I wondered what … Continue reading

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Take Note

How many times have you asked someone going to a conference to take notes for you? And unless you’re their boss, chances are they come home empty-handed, or with scant summaries typed between a nap and the movie on the … Continue reading

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Wise Guy

Perhaps the most game-changing impact of the Internet on marketing is the potential for low-cost ideas to drive big results.  It used to be that you need to spend significant advertising dollars to generate awareness.   Now what you need is … Continue reading

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