Category Archives: Drinks

Honey, me and the boys are just going out for some Iced T

It shouldn’t have taken this long.  Looking through the prism of Mike’s Hard Lemonade or Sam Adam’s Twisted T success it should have been an automatic that brewers everywhere would start aggressively introducing beer/beverage combinations.   They have been a … Continue reading

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Drink Smart

All innovations are primarily combinations of older ideas.   That’s not as simple as it sounds.  The art of innovation lies in knowing which ideas to combine and in what ways. Which brings us to the Neuro line of drinks. … Continue reading

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Take a Squirt

Successful innovation often involves identifying a trend and finding a dramatically different approach.  That’s what Kraft did with MiO Liquid, its new “water enhancer.”  We’ve all been told we need to drink more of the stuff.  But really … uh, … Continue reading

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Brain Toniq: Drink and Think

Everyone is jumping on the high-octane energy drink these days, usually by upping the caffeine dosage from “Alert” to “Jumpy” to “So-Freaking-Wired-I-Can’t-Tie-My-Shoes.”  So it’s always nice to see someone break from the pack of lemmings with a different approach. Brain … Continue reading

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