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SagePoint Innovations
This blog features consumer products innovations that we like--for a variety of reasons--but perhaps the most revealing litmus test is "I wish we had thought of that!" Feel free to suggest innovations to be featured. Send them to Innovations@sagepointgroup.com.The SagePoint Group
The SagePoint Group develops innovative products, services, concepts and promotions for its clients. SagePoint partners have extensive C-level experience and focus on delivering high-impact, big ideas that are strategically on-target, operationally feasible and will build the business. Go to www.sagepointgroup.com to learn more.-
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Would you like the benefits of SagePoint's Innovation expertise and processes, but with the full participation of your team? TeamPointTM Innovation gets your team involved in the innovation process in a fun, dynamic and extremely effective fashion.
Innovation Bookshelf
Countless books have been published on the topic. Here's a few that we think are the best.
Category Archives: Underdogs
Brain Toniq: Drink and Think
Everyone is jumping on the high-octane energy drink these days, usually by upping the caffeine dosage from “Alert” to “Jumpy” to “So-Freaking-Wired-I-Can’t-Tie-My-Shoes.” So it’s always nice to see someone break from the pack of lemmings with a different approach. Brain … Continue reading
Better Oats. Better innovation.
Our inaugural SagePoint Innovations blog features a product introduced this year that we are especially fond of—Better Oats. In the spirit of full disclosure, this was a SagePoint project and Malt-O-Meal is one of our clients. But we’re not brown-nosing or self-promoting here—this is oatmeal served with some sweet innovation. Continue reading
Posted in Competitive, Consumer products, Food, Packaging, Underdogs
Tagged Better Oats, fake fruit, instant oatmeal, Malt-O-Meal, oatmeal, Quaker, Quaker Oatmeal, SagePoint clients
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