Category Archives: Packaging

Drink Smart

All innovations are primarily combinations of older ideas.   That’s not as simple as it sounds.  The art of innovation lies in knowing which ideas to combine and in what ways. Which brings us to the Neuro line of drinks. … Continue reading

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Something to Chew On

Thirty years ago there was only a handful of popular choices for gum.  The bright pink Bazooka Joe was the kids’ choice, a quick sugar rush, mad bubbles and a bite-sized comic.  On the other end of the spectrum was … Continue reading

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Spicy Innovation

The dominant trend in the food industry in the past 50 years has been the demand for greater convenience.   Share of stomach has shifted dramatically from traditional, labor-intensive products (e.g. old-fashioned oats) to faster, simpler ones (instant oatmeal).  While the … Continue reading

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Take a Squirt

Successful innovation often involves identifying a trend and finding a dramatically different approach.  That’s what Kraft did with MiO Liquid, its new “water enhancer.”  We’ve all been told we need to drink more of the stuff.  But really … uh, … Continue reading

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Better Oats. Better innovation.

Our inaugural SagePoint Innovations blog features a product introduced this year that we are especially fond of—Better Oats. In the spirit of full disclosure, this was a SagePoint project and Malt-O-Meal is one of our clients. But we’re not brown-nosing or self-promoting here—this is oatmeal served with some sweet innovation. Continue reading

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