Category Archives: Marketing

Wise Guy

Perhaps the most game-changing impact of the Internet on marketing is the potential for low-cost ideas to drive big results.  It used to be that you need to spend significant advertising dollars to generate awareness.   Now what you need is … Continue reading

Posted in Internet, Marketing, Publishing | Tagged , , , , , , , , , , , , | 1 Comment

Peanut Butter Cups Runneth Over

The other day I walked down the candy aisle and realized that Reese’s Peanut Butter Cups had become a growth platform.   Oh, I was well aware of Reese’s Pieces.   And I’ve eaten my share of Miniatures (Smart strategy: People–I won’t  … Continue reading

Posted in Consumer products, Food, Marketing | Tagged , , , , , | 2 Comments