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SagePoint InnovationsThis blog features consumer products innovations that we like--for a variety of reasons--but perhaps the most revealing litmus test is "I wish we had thought of that!" Feel free to suggest innovations to be featured. Send them to Innovations@sagepointgroup.com.
The SagePoint GroupThe SagePoint Group develops innovative products, services, concepts and promotions for its clients. SagePoint partners have extensive C-level experience and focus on delivering high-impact, big ideas that are strategically on-target, operationally feasible and will build the business. Go to www.sagepointgroup.com to learn more.
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Innovation BookshelfCountless books have been published on the topic. Here's a few that we think are the best.
Category Archives: Food
The best innovations come from a deep understanding of the consumer. Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product. That rarely works, because, as Steve … Continue reading
Innovations are best when they address a strategic opportunity. Enter the new Angus Steak & Egg Sandwich from Dunkin’ Donuts. You may have seen the ads lately, which strongly leverage the product’s angusness (geshundheit!). So let’s play one of … Continue reading
Thirty years ago there was only a handful of popular choices for gum. The bright pink Bazooka Joe was the kids’ choice, a quick sugar rush, mad bubbles and a bite-sized comic. On the other end of the spectrum was … Continue reading
The dominant trend in the food industry in the past 50 years has been the demand for greater convenience. Share of stomach has shifted dramatically from traditional, labor-intensive products (e.g. old-fashioned oats) to faster, simpler ones (instant oatmeal). While the … Continue reading
Successful innovation often involves identifying a trend and finding a dramatically different approach. That’s what Kraft did with MiO Liquid, its new “water enhancer.” We’ve all been told we need to drink more of the stuff. But really … uh, … Continue reading
The other day I walked down the candy aisle and realized that Reese’s Peanut Butter Cups had become a growth platform. Oh, I was well aware of Reese’s Pieces. And I’ve eaten my share of Miniatures (Smart strategy: People–I won’t … Continue reading
Our inaugural SagePoint Innovations blog features a product introduced this year that we are especially fond of—Better Oats. In the spirit of full disclosure, this was a SagePoint project and Malt-O-Meal is one of our clients. But we’re not brown-nosing or self-promoting here—this is oatmeal served with some sweet innovation. Continue reading