Category Archives: Food

An Idea that Popped Up

The best innovations come from a deep understanding of the consumer.  Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product.  That rarely works, because, as Steve … Continue reading

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Slam Dunkin’

Innovations are best when they address a strategic opportunity.  Enter the new Angus Steak & Egg Sandwich from Dunkin’ Donuts.   You may have seen the ads lately, which strongly leverage the product’s angusness (geshundheit!). So let’s play one of … Continue reading

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Something to Chew On

Thirty years ago there was only a handful of popular choices for gum.  The bright pink Bazooka Joe was the kids’ choice, a quick sugar rush, mad bubbles and a bite-sized comic.  On the other end of the spectrum was … Continue reading

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Spicy Innovation

The dominant trend in the food industry in the past 50 years has been the demand for greater convenience.   Share of stomach has shifted dramatically from traditional, labor-intensive products (e.g. old-fashioned oats) to faster, simpler ones (instant oatmeal).  While the … Continue reading

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Take a Squirt

Successful innovation often involves identifying a trend and finding a dramatically different approach.  That’s what Kraft did with MiO Liquid, its new “water enhancer.”  We’ve all been told we need to drink more of the stuff.  But really … uh, … Continue reading

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Peanut Butter Cups Runneth Over

The other day I walked down the candy aisle and realized that Reese’s Peanut Butter Cups had become a growth platform.   Oh, I was well aware of Reese’s Pieces.   And I’ve eaten my share of Miniatures (Smart strategy: People–I won’t  … Continue reading

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Better Oats. Better innovation.

Our inaugural SagePoint Innovations blog features a product introduced this year that we are especially fond of—Better Oats. In the spirit of full disclosure, this was a SagePoint project and Malt-O-Meal is one of our clients. But we’re not brown-nosing or self-promoting here—this is oatmeal served with some sweet innovation. Continue reading

Posted in Competitive, Consumer products, Food, Packaging, Underdogs | Tagged , , , , , , , | 1 Comment