Category Archives: Consumer

Walmart is Just Kidding

Instead of going to a stuffy middle-aged toy industry analyst to find out what is going to be hot this Christmas, Walmart decided to ask kids.  Yep, they gathered 1000 kids under the age of 10 to play with a … Continue reading

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An Idea that Popped Up

The best innovations come from a deep understanding of the consumer.  Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product.  That rarely works, because, as Steve … Continue reading

Posted in ConAgra, Consumer, Consumer products, Food | Tagged , , , , | Leave a comment