Category Archives: Procter & Gamble

A Clean Win

I started my career at Procter & Gamble in the Packaged Soap and Detergent division—laundry and dish soaps.  Even then, the crown jewel was Tide, which as a powdered detergent in a few scents still dominated the category.  Some things … Continue reading

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Passes the Sniff Test

Packaged goods companies have traditionally leveraged their brand equities by extending into new categories or segments.  When I was at Procter & Gamble, under then brand manage and future CEO A.G. Lafley, we extended Tide Powder into Tide Liquid, which … Continue reading

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