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SagePoint Innovations
This blog features consumer products innovations that we like--for a variety of reasons--but perhaps the most revealing litmus test is "I wish we had thought of that!" Feel free to suggest innovations to be featured. Send them to Innovations@sagepointgroup.com.The SagePoint Group
The SagePoint Group develops innovative products, services, concepts and promotions for its clients. SagePoint partners have extensive C-level experience and focus on delivering high-impact, big ideas that are strategically on-target, operationally feasible and will build the business. Go to www.sagepointgroup.com to learn more.-
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TeamPoint Innovation™ combines the efforts of your team with SagePoint processes, tools and counsel to generate powerful, high-potential concepts that address your unique opportunities. You team will come away energized and enthused by what they are able to accomplish in a short period of time.Turn your team into an Innovation Machine!
Would you like the benefits of SagePoint's Innovation expertise and processes, but with the full participation of your team? TeamPointTM Innovation gets your team involved in the innovation process in a fun, dynamic and extremely effective fashion.
Innovation Bookshelf
Countless books have been published on the topic. Here's a few that we think are the best.
Author Archives: Bill Aho
You Never Know Who You’ll Meat
Every now and then a product comes along that is so audaciously unique that it can’t help but succeed. And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level? Mint … Continue reading
Posted in Consumer products
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Garbage In
Steve Jobs was right–it isn’t the consumer’s job to know what he wants. For instance, if you’d have asked me yesterday what product I would most like to see I definitely wouldn’t have said a smart trash can. But now … Continue reading
X-Ray Vision
IMDB has been the g0-to site for movie buffs for a long time, before Rotten Tomatoes and before the latest deluge of movie sites. When Amazon bought IMDB in 1998 it seemed like a good fit, but I wondered what … Continue reading
Live Better
Last weekend I had the opportunity to attend Walmart’s monthly Saturday-morning employee meeting at their headquarters in Bentonville. It was a delightful experience and I couldn’t help but feel like I was experiencing something very unique in the corporate world. … Continue reading
Posted in Culture, Retail, Social Good
Tagged Corporate Culture, Doing Good, Walmart
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Believe in Magic?
Disney World’s new MyMagic+ (pick one): Makes transactions a lot easier, faster and more convenient Provides a very unusual, personalized (and perhaps a bit creepy) experience for kids. Gives Disney an extraordinary amount of information about what their guests do. … Continue reading
Posted in Hospitality, Technology, Uncategorized
Tagged Disney, Entertainment, Hospitality, Technology
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Got Your Ears On?
OK, this is wacky. It’s off the wall. And it will probably never make a dime. BUT … it’s too silly not to show. The fledgling, under-funded EMOKI has introduced playful ears you can wear and move with … Continue reading
Innovation Moments
There are eight ways to innovate an existing product. The most common one is Function Innovation, that is, the product performs a task or has a capability that is new and unique. Generally, these functions are close-in to the product–your … Continue reading
Posted in Airlines, Hospitality, Loyalty Programs
Tagged Functional Innovation, Hospitality, Hotels, Loyalty, Rewards
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An Idea that Popped Up
The best innovations come from a deep understanding of the consumer. Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product. That rarely works, because, as Steve … Continue reading
Posted in ConAgra, Consumer, Consumer products, Food
Tagged ConAgra, Consumer, Innovation, Popcorn, PopUp Bowl
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A Clean Win
I started my career at Procter & Gamble in the Packaged Soap and Detergent division—laundry and dish soaps. Even then, the crown jewel was Tide, which as a powdered detergent in a few scents still dominated the category. Some things … Continue reading
Posted in Consumer products, Procter & Gamble, Uncategorized
Tagged CPG, Detergent, Procter & Gamble, Soap, Tide
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Passes the Sniff Test
Packaged goods companies have traditionally leveraged their brand equities by extending into new categories or segments. When I was at Procter & Gamble, under then brand manage and future CEO A.G. Lafley, we extended Tide Powder into Tide Liquid, which … Continue reading
Posted in Consumer products, Procter & Gamble
Tagged Consumer Products, CPG, Marketing, Procter & Gamble
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