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SagePoint InnovationsThis blog features consumer products innovations that we like--for a variety of reasons--but perhaps the most revealing litmus test is "I wish we had thought of that!" Feel free to suggest innovations to be featured. Send them to Innovations@sagepointgroup.com.
The SagePoint GroupThe SagePoint Group develops innovative products, services, concepts and promotions for its clients. SagePoint partners have extensive C-level experience and focus on delivering high-impact, big ideas that are strategically on-target, operationally feasible and will build the business. Go to www.sagepointgroup.com to learn more.
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Innovation BookshelfCountless books have been published on the topic. Here's a few that we think are the best.
Author Archives: Bill Aho
Every now and then a product comes along that is so audaciously unique that it can’t help but succeed. And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level? Mint … Continue reading
Steve Jobs was right–it isn’t the consumer’s job to know what he wants. For instance, if you’d have asked me yesterday what product I would most like to see I definitely wouldn’t have said a smart trash can. But now … Continue reading
IMDB has been the g0-to site for movie buffs for a long time, before Rotten Tomatoes and before the latest deluge of movie sites. When Amazon bought IMDB in 1998 it seemed like a good fit, but I wondered what … Continue reading
Disney World’s new MyMagic+ (pick one): Makes transactions a lot easier, faster and more convenient Provides a very unusual, personalized (and perhaps a bit creepy) experience for kids. Gives Disney an extraordinary amount of information about what their guests do. … Continue reading
OK, this is wacky. It’s off the wall. And it will probably never make a dime. BUT … it’s too silly not to show. The fledgling, under-funded EMOKI has introduced playful ears you can wear and move with … Continue reading
There are eight ways to innovate an existing product. The most common one is Function Innovation, that is, the product performs a task or has a capability that is new and unique. Generally, these functions are close-in to the product–your … Continue reading
The best innovations come from a deep understanding of the consumer. Some companies assume that means focus groups—a first step in their innovation process is to ask consumers what they want from the product. That rarely works, because, as Steve … Continue reading
I started my career at Procter & Gamble in the Packaged Soap and Detergent division—laundry and dish soaps. Even then, the crown jewel was Tide, which as a powdered detergent in a few scents still dominated the category. Some things … Continue reading