Author Archives: Bill Aho

About Bill Aho

Bill Aho is a partner with The SagePoint Group, hands-on consultants that develop innovative products, services and marketing concepts. Bill has worked in marketing, strategic planning, general management and innovation in Procter & Gamble, PepsiCo, Darden Restaurants and ClearPlay. He has appeared and been quoted in multiple TV, magazines and newspapers, including Forbes, Wall Street Journal, Business Week, MSNBC, BBC, PBS and others.

The Future of Laundry

Sometimes it seems so obvious that we wonder how we missed it.  I’m reminded of Thomas Huxley’s reaction to first hearing about Darwin’s theory of evolution:  “How stupid of me not to have thought of that.”  The problem is we … Continue reading

Posted in Consumer products, Inventions, Technology | Leave a comment

Walmart is Just Kidding

Instead of going to a stuffy middle-aged toy industry analyst to find out what is going to be hot this Christmas, Walmart decided to ask kids.  Yep, they gathered 1000 kids under the age of 10 to play with a … Continue reading

Posted in Consumer, Retail | Tagged , , , , , , | Leave a comment

No Holes in this Idea

Successful innovation often starts with asking the right question.  Like these, maybe: What if we made a belt that didn’t have any holes, which are the first thing to wear out?  Or, what if we made a belt that fit … Continue reading

Posted in Clothing, Consumer products, Fashion | Tagged , , , | Leave a comment

You Never Know Who You’ll Meat

Every now and then a product comes along that is so audaciously unique that it can’t help but succeed.  And who but the innovation gurus at Procter & Gamble could have taken Scope to such a carnivorous new level?  Mint … Continue reading

Posted in Consumer products | Leave a comment

Garbage In

Steve Jobs was right–it isn’t the consumer’s job to know what he wants.  For instance, if you’d have asked me yesterday what product I would most like to see I definitely wouldn’t have said a smart trash can.  But now … Continue reading

Posted in Inventions, Technology | Tagged , | Leave a comment

X-Ray Vision

IMDB has been the g0-to site for movie buffs for a long time, before Rotten Tomatoes and before the latest deluge of movie sites.  When Amazon bought IMDB in 1998 it seemed like a good fit, but I wondered what … Continue reading

Posted in Entertainment, Internet, Technology | Tagged , , | Leave a comment

Live Better

Last weekend I had the opportunity to attend Walmart’s monthly Saturday-morning employee meeting at their headquarters in Bentonville.  It was a delightful experience and I couldn’t help but feel like I was experiencing something very unique in the corporate world. … Continue reading

Posted in Culture, Retail, Social Good | Tagged , , | Leave a comment

Believe in Magic?

Disney World’s new MyMagic+  (pick one): Makes transactions a lot easier, faster and more convenient Provides a very unusual, personalized (and perhaps a bit creepy) experience for kids. Gives Disney an extraordinary amount of information about what their guests do. … Continue reading

Posted in Hospitality, Technology, Uncategorized | Tagged , , , | Leave a comment

Got Your Ears On?

OK, this is wacky.   It’s off the wall.  And it will probably never make a dime.  BUT … it’s too silly not to show.   The fledgling, under-funded EMOKI has introduced playful ears you can wear and move with … Continue reading

Posted in Technology | Tagged , , , | Leave a comment

Innovation Moments

There are eight ways to innovate an existing product. The most common one is Function Innovation, that is, the product performs a task or has a capability that is new and unique.  Generally, these functions are close-in to the product–your … Continue reading

Posted in Airlines, Hospitality, Loyalty Programs | Tagged , , , , | Leave a comment